Nicolas Rueda Latiff just joined NKG as CEO at Neumann Gruppe USA on 1st of October. NKG has crossed his professional path on several occasions before: First, when he was working at the FNC. Later, as a “friendly competitor”. Nicolas’ career in coffee started in the Netherlands, where he worked as a trainee at The Mild Coffee Company. He was trained the “good old fashion way” and had to do a bit of everything, including the preparations of faxes, yes, still widely used back then, and coffee, – which led him to learning to appreciate the diversity of the green coffees in the coffee lab. Later on, he was assigned the French & Belgium freeze dried coffee clients. He first realized he became a coffee geek when he a “one track coffee mind” (he started to think about coffee all the time). His passion for the product further developed while visiting his first origin: Colombia. “Although I was born in Colombia, being in the coffee fields as part of my work was a great discovery: knowing the stories and the faces behind the product directly from the producers on the field made me realize that coffee had gotten into my veins. 23 years later, it is still there.” At NKG, Nicolas likes the fact that we are dedicated to coffee only the challenge of keeping the edge through agility, knowledge, and passion. Though writing this he did not have the chance to work with the colleagues a lot yet, he finds the mix between experience, tradition, new and young faces to look promising.