IN THE SPOTLIGHT
Behind the scenes
Faces and portraits
New at NKG – well-known in the coffee world: hello Nordic Approach Group
New at NKG – well-known in the coffee world: hello Nordic Approach Group
Nordic Approach, founded in 2011 by Morten Wennersgaard and Andreas Hertzberg, is one of the most respected specialty coffee importers and traders worldwide. Continuously based in Oslo, Morten and Andreas have, together with their team, created a remarkable identity and value for their customers through exceptional quality in coffee, services, information and marketing.
This high standard is due to the dedicated work of a highly skilled team – consisting of experts in sourcing, sales, marketing, finance, and quality lab.
As sourcing has been a strong focus since the founding in 2017, the sourcing department of Nordic Approach became Tropiq – a spin-off to serve not only micro-roasters and small volumes of specialty coffee, but also roasters that were looking for high-quality coffee in more significant volumes. With colleagues in Ethiopia and Colombia, Tropiq strongly focuses on fostering farmer relationships on the ground.
“With the acquisition of the majority of shares in Nordic Approach and Tropiq, we are confident that we now are in an ideal position to expand our specialty business not just in Scandinavia, but across Europe, Asia and the Middle East. At the same time, we will become better business partners for producers and sellers of the highest quality coffees and to offer a full range of green coffee and coffee related services to the high-quality focused Scandinavian market.”
With these qualities and their dedication to the product, Nordic Approach and Tropiq fit really well into our network at NKG: we love coffee as much as the Nordic and Tropiq teams do, and we see it as one of our key competences to connect roaster clients with producers and raise awareness for the producer’s lives and their needs. With their initiatives in the coffee producing countries, Nordic Approach and Tropiq show their commitment to our values and our vision: that in the longterm, everyone involved along the entire value chain is able to make a good living from their work so that people around the world can enjoy their beloved daily cup of coffee for a long time to come.
Morten and Andreas agree: “Nordic Approach, Tropiq and NKG are aligned in the focus on sustainability and supporting coffee growing communities at scale. We believe that this step will open doors to new possibilities, collaborations, and resources that will benefit our team, our customers and the specialty coffee community. As part of the NKG network, we will continue our journey of growth while upholding the values and practices that have made us successful. We’re extremely motivated to extend our product range, increase presence in existing markets and expand our specialty coffee business worldwide, thanks to Nordic’s and NKG’s joint vision and expertise. Together, we’ll make a global impact and continue to bring amazing coffee to even more people.”
In 2023, we celebrate a couple of anniversaries in our group. But we are not just celebrating a mere year. Rather, we celebrate the people behind the company names! We celebrate our colleagues, who have been doing a fantastic job for years, and teams that have been an unmissable part of the business and our group for decades. Thank you very much, keep going and Congratulations!
This time we are looking for cities where NKG companies are operating. Who can recognize our locations just by looking at the skyline? Put yourself and your skyline knowledge to the test and tell us, which cities do we see here? There are three answer options per skyline as a little help. A tip: You can find all our locations in the overview on: Our Network – Neumann Kaffee Gruppe (NKG). Have fun and good luck with the guessing!
In the last issues, we have introduced you to a lot of strategic topics. One was of course the goal 20/200, which explains the importance of growth for us at NKG to be sustainably successful. Another focus was on the changes happening right now and how past and current challenges are mirrored in our values and have strengthened the commitment for them for us as a group. Now, we would like to get into more detail: Where do we already see opportunities and how do we deal with them? How can we live an open, flexible mindset and implement agile business? A great example we would like to show you is our business in Asia.
Newest ISSUES
Focus
News from Hamburg
The Human Touch
Get Connected
Close-Up
Focus
News from Hamburg
The Human Touch
Close-Up
Get Connected
Panorama
