The film, which is about three minutes long, focuses on the sometimes precarious living conditions of smallholders, shows the motivation and necessity behind NKG Bloom and explains why buying NKG Bloom coffee makes an important contribution to the long-term profitability of green coffee farming. The video explains how NKG Bloom provides smallholder farmers with the opportunities and resources they need to operate their farms to their full potential and find a way out of poverty. By the way, the voice might seem familiar to you: The video was voiced over by Catalina Eikenberg, Head of Sustainable Business Unit at Neumann Gruppe. Besides making NKG Bloom better known, the video is intended to support the marketing of coffee with powerful images. If you have any questions about NKG Bloom, please feel free to contact the Sustainable Business Unit.