Corporate Design Update: Strengthening the established NKG brand by evolving the appearance – INSIDE NKG | MAG

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Corporate Design Update: Strengthening the established NKG brand by evolving the appearance – INSIDE NKG | MAG

IN THE SPOTLIGHT

Sharing Solutions: How local approaches enable global success

Setting sail for the coffee business of tomorrow: On course to the first ERP rollout for NGUS

Depicting NKG’s growth in Asia: Insights from Mira Yudhawati and Emily Chua

Smart design for a sustainable future: The Ibero Uganda mill project

Behind the scenes

Mail from NG Comms: A personal Update

Virtual Tour: Berindo Jaya

Faces and portraits

Interview with Thomas Silva

Interview with Marcelo de Paula Nogueira

On a Cupping with Maks Mazurkiewicz

A visit with Kayd Whalen

NKG Integrity Champion: Thumbs up for reliable colleagues

NKG Holding who is who: Introducing Legal Department

Breaking the coffee ceiling: Inspiring women at NKG

Out of the box

Three by Three Questions: EUDR challenges and implementation

Time to take action: Neumann Gruppe donates to the promotion of democracy

At a glance

Recap: What happened in half-year one / 2024

It's your turn

Quiz: Spot the Difference

News from Hamburg

Corporate Design Update:
Strengthening the established NKG brand by evolving the Appearance

News from Hamburg

Corporate Design Update:
Strengthening the established NKG brand by evolving the Appearance

The pandemic has shown us clearly how important it is to have a sustainable business model and clear values. Therefore, NG Communications has even intensified the renewed efforts to develop and reinforce NKG’s Corporate Identity and Design during these uncertain times as an important step towards a successful future.

In cooperation with the NG Board of Management and an external agency, the NG Communications team began to discuss refreshing and strengthening our values as well as our visual appearance, both internally and externally, more than a year ago. To shape NKG’s identity as a continued visible and strong brand, we have reviewed our existing communication and values as well as the efforts and positioning of our competitors, but came to the result, that we would also like to involve as many of you as possible in this process. Thus, we decided to conduct an internal survey with all employees worldwide in May 2020 and received nearly 750 responses. This extremely strong response proved us that a large part of employees supports the idea of an NKG brand that is not an impersonal construct but represents strong values, with which each of us can identify in our daily work.

Sneak Preview of the NKG Corporate Design Update: First drafts of different materials, such as stationery, website or print brochure

The logos of NKG and all group companies were recently updated to gain more flexibility and a better brand visibility across all communication channels.

Besides many other aspects, the results of the survey will be reflected in the future Corporate Identity of NKG, along with our immensely strong past and history. While we are still working on the final brand book with newly defined brand values and guidelines for the overall design implementation, we would like to start now to make the updated Corporate Design visible. The rollout of a logo update for NKG and all group companies we launched just a few weeks ago was the first step, more updates and materials will follow. Please make sure to check our NG Communications page on N’Sider (for all NKG employees only), where you can find all current templates and information on our Corporate Design (colors, fonts, logos).

NG Communications
Who is who?

Thank you, Britta!

After 3,5 years at the NG Communications team, Britta has decided to leave NKG by her own wish to pursue new job opportunities. We would like to thank her for her dedicated work and wish her all the very best! All her current responsibilities will be taken over by the rest of the team as of now.

Interview with Gabrielle Rosenau

What was your first job related to coffee?
Setting up the NKG BLOOM farmer services unit for Ibero Uganda Ltd.; What profession did you want to be when you were a kid? Volcanologist (and I still want to see an erupting volcano); How do you relax best after a busy day at work?
I dance at home with my kids (and drink a glass of wine).
What type of series do you usually watch (Drama, Comedy, SciFi etc.)? A bit of everything (from Narcos to the Queen passing by Lupin).

Interview with Philippe Segers

What was your first job related to coffee? In 1989, at a coffee brokerage company Coffee Trading Agency in Antwerp, Belgium; What profession did you want to be when you were a kid? From police officer, fireman, F1 racer to airline pilot
How do you relax best after a busy day at work?
Listening to some good easy listening music, mostly jazz, with something to read; What book are you currently reading? Sapiens, a brief history of Humankind

Interview with Alexandre Ferraz & Nicolaus Fallmeier

When Alexandre Ferraz came to Hamburg for a trainee program at IAC and BR in 2010, one of his aims was to use the time for an intensive German course. Nicolaus Fallmeier, who studied in Brazil in 2006 and wanted to practice his Portuguese, was very pleased to hear of the Brazilian colleague – and so they first got to know each other.

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Neumann Gruppe GmbH
Coffee Plaza • Am Sandtorpark 4
20457 Hamburg • Germany

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PRIVACY POLICY

Neumann Gruppe GmbH
Coffee Plaza
Am Sandtorpark 4
20457 Hamburg • Germany