Being a Singaporean of ethnic Chinese descent, Emily feels closely connected to the Chinese culture. Comparing the Singaporean with the Chinese coffee culture, she finds many specifics about both of them: “My great-grandparents migrated from the southern province of Fujian in the early 1900s. Singapore is a vibrant tapestry of cultures; we grew up immersed in Western music while savouring Chinese cuisine. The coffee culture here is diverse, featuring our local Nanyang coffee brewed mainly from Indonesian Robusta beans, often enjoyed with sweetened condensed milk or sugar. In China, the coffee market began to emerge in the 1990s, initially accessible mainly to the affluent. However, over the past five years, there has been a significant surge in coffee demand, largely attributed to the proliferation of Luckin Coffee chain stores, offering high-quality coffee at affordable prices. Over the past years, the Chinese coffee market has experienced a rapid growth rate of 20-30 % propelled by the expansion of coffee chain stores offering affordable prices. Preferences among coffee drinkers vary across regions: consumers in Shanghai and northern China prefer 100 % Arabica coffee beans, whereas those in southern provinces like Guangzhou and Hainan may enjoy a blend that includes some Robusta beans.”